http://www.guardian.co.uk/media/2012/dec/07/news-corp-slashing-losses-times
When Rupert Murdoch acquired the titles in 1981, he promised "to preserve the separate identities of the Time and the Sunday Times". So reducing the £1m a week running costs makes sense in order to "preserve" the individuality of both titles. Murdoch's News Corporation can handle financial loses becuase of the vast amount of assets it has at its disposal; but the small publishing companies cannot cope with losing what is to them large amounts of money, especially with a decline in the number of readers.
http://www.guardian.co.uk/media/2012/dec/07/sunday-times-circulation-falls
When Rupert Murdoch acquired the titles in 1981, he promised "to preserve the separate identities of the Time and the Sunday Times". So reducing the £1m a week running costs makes sense in order to "preserve" the individuality of both titles. Murdoch's News Corporation can handle financial loses becuase of the vast amount of assets it has at its disposal; but the small publishing companies cannot cope with losing what is to them large amounts of money, especially with a decline in the number of readers.
http://www.guardian.co.uk/media/2012/dec/07/sunday-times-circulation-falls
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