Thursday 13 December 2012

News Story WEEK 11: Last.fm puts up paywall

http://www.guardian.co.uk/media/2012/dec/13/lastfm-desktop-radio-service-paywall




  • Last.fm, owned by CBS is scrapping radio streaming in most countries
  • They are putting up a paywall on its desktop radio service in the UK, US and Germany
  • The free ad-funded online streaming service is not affected
  • CBS brought it in 2007 for £225 million
The electronic music industry is dominated by 2 companies, iTunes and YouTube. And with more and more people purchasing Apple products iTunes is in great demand. People are also using YouTube which although has frustrating 30 second ads on almost all videos, is free. Giving people the option to pay for something they can have free access to is bizzare. However, it is a business and it is trying to survive so I think last.fm has every right to do so. I think last.fm needs to use VEVO's strategy and create a YouTube channel with music registered to them.

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