- sales of records, radio play and movie or ad soundtrack accounted for professional songwriters income.
- songwriters only get 15% of royalties from iTunes sales
- Independent labels make around £1000 per million views
I think $40 per million views is not enough for songwriters. The case of rich controlling the media can be brought up as suggested in Marxist theory; companies like Vevo take majority of the revenue. And YouTube itself will take its cut of the profit before giving some to Vevo. I think laws may need to be brought in to give more power to songwriters.
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