http://www.guardian.co.uk/media/2012/nov/14/toyota-grand-theft-auto-ad
Toyota's Grand Theft Auto-style car commercial has been banned by the advertising watchdog after it ruled that it glamorises reckless and dangerous driving.
Toyota's Grand Theft Auto-style car commercial has been banned by the advertising watchdog after it ruled that it glamorises reckless and dangerous driving.
- multimillion pound ad stars a computer animated character driving like he's in a video game
- ASA say it encourages reckless and dangerous driving
- Toyota have replied by saying the ad is clearly set in an animated environment
- Banning came after ASA recieved 2 complaints from YouTube viewers
I think the theory of hypodermic needle could apply here but I don't think the ad is as influential as ASA claim it is in encouraging drives to drive recklessly. The reckless driving part is clearly animated and when the character emerges into the real world, he drives safely.
This is what an ASA representative said:
"Because we considered the ad portrayed speed, and the way the car could be handled in a manner that might encourage motorists to drive irresponsibly, we concluded that the ad was irresponsible and condoned dangerous driving,"
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