Dear Mr Murdoch,
Having built a huge media empire with subsidiaries which include hugely successful well-known publications such as the NY Times and The Times, you know what audiences want. However, I believe that you decision to charge readers to view news content on your sites is not a smart business moves. It is predicted that 2 major titles in the UK will close down by 2014, and since you own most of them you have the most to lose. Understandably, you primary aim is to make money but your decision to make your readers pay to read The Times since 2009 is not the way forward not just for your newspapers but all of them. Ask yourself, why would readers opt for subscriptions on a platform which provides free news? I would suggest a more subtle way of making money such as advertising like you do with Sky. Maybe intergrate citizen jourlism into your websites as social networking sites like Facebook and microblogging sites like Twitter promote these kind of stories and since the audiences they have a far larger than what you are getting, you could utilize peoples reliability on them.
Thank you
Having built a huge media empire with subsidiaries which include hugely successful well-known publications such as the NY Times and The Times, you know what audiences want. However, I believe that you decision to charge readers to view news content on your sites is not a smart business moves. It is predicted that 2 major titles in the UK will close down by 2014, and since you own most of them you have the most to lose. Understandably, you primary aim is to make money but your decision to make your readers pay to read The Times since 2009 is not the way forward not just for your newspapers but all of them. Ask yourself, why would readers opt for subscriptions on a platform which provides free news? I would suggest a more subtle way of making money such as advertising like you do with Sky. Maybe intergrate citizen jourlism into your websites as social networking sites like Facebook and microblogging sites like Twitter promote these kind of stories and since the audiences they have a far larger than what you are getting, you could utilize peoples reliability on them.
Thank you
Dear Mr Rodrigues,
ReplyDeleteI understand what you are saying but I believe that it takes money to get the news to provide to the audience, it will just be good for the audience to appreciate the hard work that gathering news takes.
As my son, James says, "it is essential for the future of independence digital journalism that a fair price can be charged for news to people who value it."
Maybe promoting it will be a good idea, but that is very time consuming and I believe that paying for news is a good way to make another profit.
If there is anything else you would like to say, feel free to talk to my lawyer. Good day, sir.
Rupert.