Thursday 7 February 2013

News Story WEEK 16: The New York Times Profits Boosted By...

http://www.guardian.co.uk/media/2013/feb/07/new-york-times-increase-profits


  • Advertising revenue for The New York Times has dropped but overall sales and circulation has increased
  • Total revenue has increased by 5.2% to $575.8m from $547.4m
  • Advertising revenue decreased by 3.1% as National advertising dropped by 10%
"2012 showed both the opportunities and challenges we face as a company," said Thompson, president and chief executive officer. "We saw continued strong growth in digital subscriptions as well as increased revenue from our large print circulation base."

As a broadsheet and as one of the definitive New York newspapers, I believe it is easier for The New York Times to maintain loyal readers although online demand has dropped. However, The New York Times circulation has increased so the general decline in newspaper revenue may be due to lack of quality from some papers. Also advertising revenue declining may be worrying for newspapers as companies not showing faith in newspapers could possibly be the main reason which could lead to the decline of the print industry.


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